Newsroom Content Intake

A. New Client / Partnership

Client / partner name *


Consent to be named publicly? *

Yes — name them publicly
No — keep anonymous


One-line description (sector, what they do, where) *


What the engagement is (services / scope) *


Why it matters / the goal *

Quote (from the client and/or Daniele) (optional)


Announcement date (optional)


Client website link (optional)


Also produce a press release? (optional)

Yes
No


Anything off-limits (figures / names not to mention) (optional)

Got a logo? Email it to info@thesharinglab.com — file uploads aren’t captured by this form.

B. Case Study

Has this engagement produced measurable results you can describe and share? *

Yes — results are clear and documented
In progress — results emerging
No — too early

Client / project name — or an anonymized label *


Approved disclosure level *

Full — name, logo, spokesperson, and specific numbers can be published
Company name only — no logo, no named individual, no specific figures
Anonymized — industry and size only


Approval contact on client side (name + email) *


Does this require legal or PR review before publication? *

No — approval contact has full authority
Yes — legal review (~4–6 extra weeks)
Yes — PR / comms review
Unknown — will confirm

Sector / vertical *


Client’s home market *


Markets TheSharingLab helped them enter or activate *


Internal champion — their exact title and the pressure they were personally under *

What process / tool / strategy was the client relying on before — who owned it and how did it work? *


What had they already tried before engaging TheSharingLab, and why did it fall short? *


What was the client’s main hesitation or concern before signing? *


What made this problem urgent at the point they engaged? *


Baseline metric 1 — metric name | before value | unit | date *


Baseline metric 2 (optional)


Baseline metric 3 (optional)

Service(s) delivered *


How would you explain what TheSharingLab did to someone outside the industry? (2-3 sentences, no jargon) *


The single most important decision or pivot during the engagement *


The 2-3 things TheSharingLab did that the client could not have done themselves *


Project start date *


Date results first became measurable *


Most challenging part of the first 30 days and how it was resolved *

Primary hard-number result — before value | after value | unit | timeframe *


Secondary result — different metric, same format *


Headline metric (the single number to lead with) *


The moment the client knew it was working — what did they see, measure, or hear? *


What platform or tool generated the results data? *

Revenue impact (with attribution method) (optional)


Cost savings (optional)


Time saved for client team (optional)


Affiliate / partner growth (before + after counts) (optional)


What result surprised the client most? (optional)

Pre-approved intake quote — in 1-3 sentences, what would the client tell a peer with the same problem? *


Quote attribution — full name, title, company as it should appear in print *


Additional raw quotes (calls, emails, Slack excerpts) (optional)

Strongest narrative angle *

Revenue growth (from X to Y in Z weeks)
Cost reduction / savings
Time saved / operational efficiency
Affiliate program built from zero
AI automation of a manual process
Market entry
Ecommerce growth
SEO and organic growth
Business transformation
Other


Hook — the pain the target reader will recognize in the first paragraph *


Preferred length *

Short (~500 words)
Standard (~900 words)
Long-form (~1,500 words)
Full package (long-form + summary + 3 LinkedIn posts)


Preferred tone *

Executive / strategic
Founder-to-founder (Daniele’s voice)
Sales-focused
Investor-focused

Anything off-limits — figures, names, competitor references, or topics not to mention (optional)


Internal notes for the writer — sensitivities, context the client cannot say on record, angles to avoid (optional)

A case study needs at least one real before/after metric and a named data source — without these, it is a testimonial, not a case study.